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Table of Contents PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS Introducing the World's Largest Industry, Tourism Marketing to the Traveling Public Delivering Quality Tourism Services Bringing Travelers and Tourism Service Suppliers Together Capturing Technology’s Competitive Advantages PART II: TOURISM SERVICE SUPPLIERS Transportation Accommodations Food and Beverage Attractions and Entertainment Destinations PART III: THE TOURISM ENVIRONMENT Economic and Political Impacts of Tourism Environmental and Social/Cultural Impacts of Tourism Sustaining Tourism's Benefits The Future of Tourism