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Ships from | Kuala Lumpur |
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Product Description
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members.
Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
ISBN No.: 9780133113532
Authors: Roy A. Cook / Cathy H.C. Hsu / Joseph J. Marqua
Publisher: Pearson
Product Specifications
Language | English |
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Import/Local | Import |
ISBN | 9780133113532 |
Cover Type | Soft Cover |
Year | 2014 |
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Tourism: The Business of Hospitality and Travel, Global Edition
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Tourism: The Business of Hospitality and Travel, Global Edition ISBN: 9781292221670
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【 Ready Stock】Tourism: The Business of Hospitality and Travel GE 6e - Cook
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