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Series : Oxford Revision Series Author : Yusniza Kamarulzaman et al. ISBN 13 : 9789834722531 Year of Publication : September 2017 About this Book This book summarizes key concepts and practices of marketing in hospitality and tourism. It combines the two closely related fields into one guide with equal focus. This reliable resource provides a clear exposition of all the main topics in marketing for hospitality and tourism courses, covering the overview of marketing in hospitality and tourism, service characteristics, marketing information system, marketing research, understanding consumers and organizational behaviour, and segmentation.