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TABLE OF CONTENTS Part I: Building the Foundation for Research Chapter 1: Research Foundations and Fundamentals Chapter 2: The Research Process: An Overview Chapter 3: Stage 1: Clarify the Research Question Part II: The Design of Business Research Chapter 4: Stage 2: Research Design, An Overview Chapter 5: Stage 2: Sampling Design Appendix: Calculate the Sample Size Chapter 6: Stage 2: Data Collection Design: Qualitative Research Chapter 7: Stage 2: Data Collection Design: Observation Research Chapter 8: Stage 2: Data Collection Design: Experiments Chapter 9: Stage 2: Data Collection Design: Survey Research Part III: Measurement Chapter 10: Stage 3: Measurement Foundations Chapter 11: Stage 3: Measurement Questions Appendix: Sources of Measurement Questions Chapter 12: Stage 3: Measurement Instruments Part IV: Collect, Prepare, and Examine the Data Chapter 13: Stage 3: Collect, Prepare, and Examine Data Appendix: Better Tables Appendix: Review: Describing Data Statistically Part V: Analyze and Interpret Data Chapter 14: Stage 4: Hypothesis Testing Chapter 15: Stage 4: Measures of Association Part VI: Stage 5: Report the Research Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations Appendix: Better Reports Part VII: Research Project Overview Chapter 17: An Integrated Example? Case Index Appendices A Business Research Proposals and RFPs (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Indexes