Sell Marketing Management: An Asian Perspective 7e - Kotler best price

Table of Content Part 1. Understanding Marketing Management  1. Defining Marketing for the New Realities  2. Developing Marketing Strategies and Plans  Part 2. Capturing Marketing Insights  3. Collecting Information and Forecasting Demand  4. Conducting Marketing Research  Part 3. Connecting with Customers  5. Creating Long-term Loyalty Relationships  6. Analyzing Consumer Markets  7. Analyzing Business Markets  8. Tapping into Global Markets  Part 4. Building Strong Brands  9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity  12. Meeting Competition and Driving Growth  Part 5. Shaping the Market Offerings  13. Setting Product Strategy  14. Designing and Managing Services  15. Introducing New Market Offerings  16. Developing Pricing Strategies and Programs  Part 6. Delivering Value  17. Designing and Managing Integrated Marketing Channels  18. Managing Retailing, Wholesaling, and Logistics  Part 7. Communicating Value  19. Designing and Managing Integrated Marketing Communications  20. Managing Digital Communications: Online, Social Media and Mobile Marketing  21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations  22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling  Part 8. Managing the Marketing Organization  23. Conducting Marketing Responsibly for Long-Term Success