Sell Economics for Managers GE 3e - Farnham best price

Table of Contents PART 1. MICROECONOMIC ANALYSIS   1. Managers and Economics    2. Demand, Supply, and Equilibrium Prices    3. Demand Elasticities    4. Techniques for Understanding Consumer Demand and Behavior    5. Production and Cost Analysis in the Short Run    6. Production and Cost Analysis in the Long Run    7. Market Structure: Perfect Competition    8. Market Structure: Monopoly and Monopolistic Competition    9. Market Structure: Oligopoly    10. Pricing Strategies for the Firm   PART 2. MACROECONOMIC ANALYSIS    11. Measuring Macroeconomic Activity    12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy    14. The Aggregate Model of the Macro Economy    15. International and Balance of Payments Issues in the Macro Economy   PART 3. INTEGRATION OF THE FRAMEWORKS    16. Combining Micro and Macro Analysis for Managerial Decision Making   SOLUTIONS TO EVEN-NUMBERED PROBLEMS   GLOSSARY   INDEX