Sell Business Research Methods Buku Baru best price
5
14
ratings
40
sold
MYR 52.9
Ships from | Kuala Lumpur |
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Product Description
Business Research Methods is a core subject for undergraduate students pursuing either a Bachelor in Business Administration or in Economics. This book has a number of pedagogical features that provides the most current and comprehensive coverage of business research methods. Its student friendly design contains numerous examples illustrating real-world research and case studies in management, finance, accounting and other business areas. This book is divided into four major parts:
(i) introduction,
(ii) initial stages of research, data collection, measurement and sampling as well as data analysis,
(iii) research reporting, and
(iv) decision- making.
This book will be different from current business research books available in the market as it will incorporate local case studies and examples which are based on a Malaysian context.
Product Specifications
Language | English |
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