Malaysia

MOH Certified

Pureen Kids Toothpaste (Fluoride Free) is approved by Malaysian Private Dental Practitioners' Association (MPDPA) and certified Halal.

Features:
Why No Fluoride 
Excessive fluoride ingestion during early childhood years can damage the tooth-forming cells, leading to a defect in the enamel known as DENTAL FLUOROSIS.

Why No Sodium Lauryl Sulfate 
Mouth ulcer is common in children. Sodium Lauryl Sulfate is a detergent and foam booster found in normal toothpaste. It can cause mouth ulcers, as it dries out the protective mucus lining in the mouth. 

Why No Saccharin 
Saccharin is synthesized from coal tar.
Children frequently snack on sweets and carbohydrate containing food. The bacteria will convert the starch/sugar that remains in the mouth/plaque to acid that attacks tooth enamel. Repeated acid attacks lead to tooth decay. 

Pureen Fluoride Free Kids Toothpaste contains:

5% Xylitol 
Xylitol is a natural sweetener.It is found in the fibers of many fruits and vegetables, including berries, corn husks and mushrooms. It does not cause tooth decay.

Triple Calcium & Phosphate 
Calcium and Phosphate ions are essential for the REMINERALIZATION of tooth enamel to protect against tooth decay. They play an important role in the maintenance of strong teeth. 

Sodium Lauroyl Sarcosinate 
Sodium Lauroyl Sarcosinate inhibits the growth of bad breath-causing bacteria in human saliva.
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