Malaysia

• To address the emerging needs in the morning as energy-providing, on-the-go convenience and nutrition
fulfilment, Cereal Bars is the solution.
• Not only that Cereal Bar is great in taste, it also delivers on convenience and portability with strong functional
associations to leverage on. Within the Breakfast Cereal portfolio, Cereal Bar has a defined role as extension of
Ready to Eat Cereal (RTEC) consumption, the ability to stretch consumption occasion beyond breakfast and
bringing back brand lapsers.
• NESTLE Cereal Bar is currently available in Malaysia’s leading Breakfast Cereal brand:
o KOKO KRUNCH
o MILO
o FITNESSE
• With the NESTLE FITNESSE range now in Flakes and Granola, there is a compelling reason to introduce a fruity
Bar variant as range extension; leveraging position of FITNESSE brand induces credibility and positive
anticipation.
• NESTLE FITNESSE Red Berries Bar is topped with a generous blend of juicy red berries with toasted crunchy
FITNESSE flakes as a new tasty way to start the day while on-the-go