Sell The Beginner's Guide to Social Media Monitoring - ebook best price

Social media has a very interesting particularity: It exposes things you didn’t even know existed. Out of millions of articles, conversations, and mentions happening online, how do you condense what’s applicable to you, and bring it out in a way you can use it to your advantage? The answer: You learn to keep an eye on what matters to you with social media monitoring and listening, regardless of online location. Before we get into the nitty gritty of our ebook, let’s highlight the main differences between the two terms. Social media monitoring is the reactive act of listening to what people say about you on the internet, your product, or brand. It refers to tracking conversations around your target keywords, topics, and interests. Social listening is a more actionable process, a proactive act that watches brand conversations, follows competitors, and adheres to industry trends. Social media monitoring compiles data focusing on metrics. Social listening looks beyond the numbers. It assesses emotion and tracks sentiment, learning how people feel about your brand, business, and competitors