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Brand | PTS Publications & Distributors Sdn Bhd |
---|---|
Ships from | Selangor |
Product Description
DAPATKAH KITA MENARIK PERHATIAN DENGAN HANYA MENULIS?
Ramai yang sukakan perhatian, lagi-lagi para peniaga. Mereka perlu ‘membina’ perhatian supaya lebih ramai orang berminat dengan produk atau servis yang mereka hasilkan.
‘Membina’ perhatian itu akan menjadi lebih mudah dengan THE ART OF STORYTELLING.
Buku ini membincangkan mengenai rahsia dan cara menulis kisah daripada ‘biasa-biasa’ menjadi ‘hebat’ dan ‘luar biasa’, seterusnya menjadi daya penarik orang untuk membacanya. Akhirnya kita berjaya mengubah pembaca itu menjadi pembeli.
Berikut adalah keistimewaan buku ini:
1. Gaya penulisan dan persembahan yang mudah dan praktikal
2. Pendekatan infografik yang memudahkan kefahaman pembaca
3. Berwarna sepenuhnya
Disertakan juga di dalam buku ini 20 template ayat jualan yang dapat diguna pakai bagi semua jenis perniagaan.
Hanya tinggal salin, sunting dan post pada media sosial jualan anda.
Isi Kandungan
Bab 1
Apa Itu Storytelling?
Storytelling Untuk
Kongsi Cerita
Tidak Nampak Lagi Apa Itu
Storytelling?
Storytelling Ini Formula Jugakah?
Contoh Penulisan Headline Storytelling Menggunakan Formula Copywriting
Undang-Undang Penulisan
Bab 2
Seni Storytelling
Seni 1:The Art of Avatar
Seni 2 : The Art of The Jersey
Seni 3 : The Art of The Structures
Seni 4 : The Art of Monomyth
Seni 5 : The Art of Sparklines
Seni 6 : The Art of Start False
Seni 7 : The Art of Monotonous
Seni 8 : The Art of Imagination
Seni 9 : The Art of Reverse Psychology
Seni 10 : The Art of Mistakes
Seni 11 : The Art of Neurosceince
Seni 12 : The Art of Oxytocin
Seni 13 : The Art of Future
Seni 14 : The Art of Secret
Seni 15 : The Art of Famed
Seni 16 : The Art of Social Proof
Seni 17 : The Art of Happiness
Seni 18 : The Art of Rhyming
Seni 19 : The Art of Hyperbole
Seni 20 : The Art of Doa
Seni 21 : The Art of Minimalist
Seni 22 : The Art of Intelligent Trap
Seni 23 : The Art of Question
Seni 24 : The Art of Cooperation
Epilog
Seni Storytelling Terbaik
Bab 3
Teknik Pukau Pelanggan Dengan Gambar
Dua Jenis Gambar Beremosi
Tips Meletakkan Gambar
Tips Memilih Gambar yang Disukai oleh Facebook (FB)
Tips Mahu Mengiklankan Gambar Kita Menembusi Instagram
Tips Bagaimana Menulis Headline Pada Gambar Iklan
Apakah Warna Copywriting Kita?
Bab 4
Templat Copywriting yang Menarik
1# Produk Umum yang ada Banyak Saingan
2# Produk Kesihatan
3# Produk Simpanan Kewangan / Emas /Pelaburan / Insurans
4# Perniagaan / Bisnes / Saham
5# Umum (Lebih Kepada Ubatan)
6# Aksesori Wanita (Beg / Kasut / Jam)
7# Jual Tudung
8# Kelas Tuisyen / Mengaji / Muzik / Silat
9# Barangan Kanak-Kanak
10# Produk Kecantikan
11# Alat Keselamatan / CCTV
12# Pakej Pelancongan
13# Pakaian
14# Produk Sukan
15# Servis
16# Insurans
17# Permainan Kanak-Kanak (5 Tahun ke Bawah)
18# Minyak Wangi
19# Program Motivasi / Konsultan
20# Belajar Bisnes Online
Penutup
Product Specifications
Import/Local | Local |
---|---|
Language | Bahasa Malaysia |
Cover Type | Soft Cover |
Edition Type | Special Edition |
Publishing Company | PTS |
ISBN | 978-967-369-573-7 |
Year | 2021 |
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