Sell Marketing: An Introduction 13th edition by Gary Armstrong - ISBN 9781292146508 / 1292146508 best price

For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features This title is a Pearson Global Edition. The editorial team at Pearson has worked closely with educators around the world to include content that is especially relevant to students outside the United States. About the Book Guide Student’s Learning · The Marketing Journey presents five major customer value and engagement themes. The innovative customer value framework uses is a five-step marketing process model: 1. Creating value for customers in order to capture value from customers in return 2. Customer engagement and today’s digital and social media 3. Building and managing strong, value-creating brands 4. Measuring and managing return on marketing 5. Sustainable marketing around the globe The framework is carefully explained in the first chapter and then integrated throughout the remainder of the text. · Chapter-Opening Road Maps help preview and position the chapter and its key concepts, and spark student interest. Objective Outlines list chapter contents and learning objectives, Previewing the Concepts introduce chapter concepts, and First Stops introduce chapter material through an engaging, illustrated, and annotated marketing story. · Speed Bump concept checks highlight and reinforce important chapter concepts. · Figures annotated with author comments enhance student learning by introducing and explaining major chapter sections and figures. Encourage Students to Apply Concepts · REVISED! Marketing at Work highlights provide countless in-depth, real-life examples and stories from Amazon, Adidas, Lego,