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- A brand purpose adds meaning to the products and services as customers will in turn trust and connect with the brand at an emotional level. - Our brand purpose is defined through our tag-line, vision and mission statement. Our purpose is more than just create an organisation that brings S.N.O products and financial results. - At Applecrumby & Fish, a baby’s well-being is always at the top of our minds and in our hearts as we believe they are unable to express what they want, and their parents can only provide the best. - This is why, we believe in not only carefully and stringently selecting and manufacturing our product offering but also stay firm in nurturing our employees to best serve our customers. - We believe in providing them with proper product training, knowledge and guidance so that they possess a steady consistency in Applecrumby & Fish service that will continuously result in trust and assurance for those that comes to our brand. - With this growth and best practices in mind, our sole purpose at the end of the day is to build a company that customers and employees will gravitate towards, and how we empower our customers to safeguard their babies’ wellbeing.