Sell Analysis for Marketing Planning by Donald Lehmann, Russell Winer Seventh Edition best price

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors. Categories: Business\\Marketing: Advertising Year: 2007 Edition: 7 Publisher: McGraw-Hill/Irwin Language: english Pages: 312 / 314 ISBN 10: 0073529842 ISBN 13: 9780073529844